LEARN
STRATEGY
CREATE - CREATE - CREATE - CREATE - CREATE - CREATE - CREATE

Learn

01

listening

listening

listening

listening

listening

listening

listening

listening

listening

listening

listening

listening

listening

listening

listening

listening

listening

listening

listening

listening

listening

Framing the problem is crucial to the success of any project. In this phase, I make sure I understand everything about the company, the market it operates in, the target audience, the company’s competitors, and the real problem we’re trying to solve.

The problem
Market
Target audience
Research
Project goals

Strategy

02

Every design project has to achieve business goals. After learning them in the first phase, I try to think of a strategy to actualize them. This phase is mainly done through workshops with you, the client. I’m a big believer in collaboration and co-creation.

Product strategy
Features attributes
Mission, vision, values
Gap analysis
Thinking

Making

03

design

design

design

design

design

design

design

design

design

design

design

design

design

design

design

design

design

design

design

design

design

design

design

design

design

design

design

design

design

design

design

design

Guided by a Human-Centered Design approach, I'll create multiple concepts to solve the problem we identified. However, only the real viable solution comes to you. I don't present sketches or rough ideas. I present working solutions to the problem.

Working
Solutions
To Business
Problems.

Enough talking. Let’s make something great together.